"..someone who has come to help them.."

SIR ROGER and LADY KRISTINA MOORE                                         
use their celebrity to make a difference                                       
in the lives of children worldwide.

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Handsome, suave and famous are just a few of the compliments used to describe Sir Roger Moore, one of the most recognizable people in the world. Somewhere in the world, every day, his many movies are screened.  But it is his work for UNICEF on behalf of the world’s children that is most meaningful to him. “The children have no idea who I am. They don’t see an actor, but someone who has come to help them,” he says.  

Born in South London’s Stockwell to Lily and George Moore, Roger Moore left high school and entered art school with the dream of becoming an artist.  Later, with encouragement from his friends, he decided to try his hand at acting.  His father, George Moore, a detective sergeant, was responsible for what became Roger’s first piece of luck.  The senior Moore impressed film director Brian Desmond Hurst with his efficient handling of a robbery case for Hurst.  Proud father George introduced Roger to Hurst, and Hurst cast the young hopeful as a production extra. Soon, Roger’s acting abilities won him a place at the Royal Academy of Dramatic Arts. He later joined the Cambridge Arts Theatre, which led to roles in London’s West End. 

After serving in the British Army, Roger landed several important acting roles in the London productions of Mr. Roberts and The Little Hut.  The world’s fascination with the talented young actor began when Moore starred as the   dashing Simon Templar in “The Saint.”  He moved to the big screen in 1973, as the legendary James Bond.  From 1973 to 1985, he made seven Bond films:  Live and Let Die, The Man with the Golden Gun, The Spy Who Loved Me, Moonraker, For Your Eyes Only, Octopussy, and A View to a Kill. He was equally successful in a variety of film and television productions. 

As his film career grew, so did his charitable activities.  In 1973, as chairman of the Stars Organization for Spastics, he raised thousands of pounds for the charity by asking companies such as Fabergé to sponsor events.  He lent his name to a series of children’s crime books entitled, Roger Moore and the Crime Fighters, donating one hundred percent of the proceeds to the charity. 

Moore’s association with UNICEF began in the early eighties when he promoted the organization’s annual holiday cards in radio announcements.  In 1990, he served on National Committees as a UNICEF spokesperson at the Zecchino d’Oro Children’s Song Festival in Italy.  He was a co-anchor for the Danny Kaye International Children’s Award television show, produced in The Netherlands, from 1990 to 1992.

In 1991, at the urging of his dear friend, the late actress and UNICEF Goodwill Ambassador Audrey Hepburn, Moore embarked on a new career path as a children’s

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