Roger Moore Appointment in Amsterdam
10 October 1970
Pearson and Fosters interest in this
promotion arose when Mr. Myron Axkerman Chairman of the British
Manswear Guild, approached the board and asked if Roger Moore, in
his capacity as a director, would lend some weight and glamour to
the event. The Guild is a select body of manufactures symbolizing
all that is best in British quality and styling. And as two leading
members, Chester Barrie and Aquaascutum, use Pearson + Foster cloths,
roger Moore readily agreed to help.After a full briefing from Mr.
Wilkingson,who had negotiated a fee to cover involment, P+D public
relations ensured maximum publicity at home and abroad by
connecting closely with the British Embassy in Amsterdam, the Manswear
Guild and Mr. Moore secretary, Miss Madeline Clarke.P + D and the
Guild released stories in the U.K. and at the time the Embassy information
officers gave the Dutch press a review story, resulting in a large
cutting enclosed.As a result of the U.K. story, The Bradford Telegraph
and Argus sent a reporter to cover the event.
The
British Menswear Guild press conference
Roger Moore flight to Amsterdam on
Saturday was delayed by fog, but he more than made up for lost time
on arrival. A fast Embassy say car whisked him from Schipol airport
to an eager press conference, where he shared his platform with
Mr. John Mengers, Vice chairman of the British Menswear Guild. some
forty journalists from all over Europe fired questions at Mr. Moore,
ranging from detailed questions on textiles to queries about his
screen stunts and fights and personal ambitions. Through out it
all Mr. Moore answered with unruffled wit and showed that he really
knows and cares about textiles and particularly Pearson and Fosters.
When the journalist had finished, Holland's
leading TV crew took over. A sedate interview in which Roger repeatedly
mentioned Pearson and Foster cloths was followed by a mad chase
through out the city. Wearing his Pearson and Foster cloth he was
totally hotly pursued by a bunch of "Windsor look Boys"
dressed in the Guilds finest fashion.
The journalists were left to
mull over the press kits on Rogers Background and connection with
Pearson and Foster.The television took a break while Roger visited
the first of a series of shops and stores promoting the Gilds garments.
Like the chase his visit attracted tremendous interest from the
public and extra police had to be brought in to control the crowds.Following
a welcome break for lunch, the television crew and most of the journalist
then joined the procession for a visit of further stores.
More crowds, more photographs, more autographs,
and eventually Roger was able to break away and head for home after
a full but satisfying day.
The result was tremendous gratitude
from the Embassy and the Guild officials for making the promotion
highly successful and editorial prestige coverage worth an awful
lot for Pearson and Foster and the British Menswear industry as
a whole .
British
Embassy
The
Saint
County
Clothes LTD Michelsons
LTD
Amsterdam Press Releases
Press release 1 Press
release 2
Press release 3 Press
release 4
Press
release 5
This is the mill
used by Pearson and Foster
This
the mill complex in which Roger Moore was a director, as it looks
in the year 2003, it has changed names.
Click pictures for large version
| 
Roger in the show room with David and
Patricia Rushton who introduce David to Roger |
Roger in Warehouse |
| Roger in Singapore
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Roger in Singapore
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| Publicity shots
in the late sixties |
Publicity shots
in the late sixties |
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| David
checking cloth in the 1970 |
David
in 1995 background bank of Chine and Hong Kong Bank |
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Hart
Schaffner and Marx click here |
END OF STORY
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