On 25 October 2005, UNICEF,
UNAIDS and other partners launched the 2005 – 2010 Global
Campaign on Children and AIDS
(Left-right) UNICEF National Goodwill Ambassador
for the United States of America Alyssa Milano, UNICEF Goodwill
Ambassador Sir Roger Moore, UNICEF Executive Director Ann M. Veneman,
and Nane Annan, wife of UN Secretary-General Kofi Annan, stand together
at the launch of the Global Campaign on Children and AIDS, at UNHQ.
Behind them hangs a banner bearing the campaign slogan and logo.
On 25 October 2005, UNICEF, UNAIDS and other partners
launched the 2005 – 2010 Global Campaign on Children and AIDS:
Unite for Children, Unite Against AIDS. Worldwide, 15 million children
have lost one or both parents to AIDS. Every day, nearly 1,800 children
under 15 become HIV-positive and 1,400 die of AIDS-related illness.
Every day more than 6,000 young people aged 15-24 acquire the virus.
Yet children are missing from the global HIV/AIDS agenda. Millions
of children are missing parents, teachers, care, information, treatment
and protection – in effect, their childhoods.
The campaign intends to address children’s
needs through an integrated programme strategy called ‘The
Four Ps’: prevent mother-to-child transmission; provide paediatric
treatment to all HIV-positive children; prevent HIV infection among
young people; and protect and support all AIDS- affected children.
The campaign was simultaneously launched in multiple countries.
The global launch was held at United Nations Headquarters (UNHQ)
with the participation of children directly affected by the pandemic
as well as UN Secretary-General Kofi Annan, UNAIDS Executive Director
Peter Piot, UNICEF Executive Director Ann M. Veneman, UNICEF Goodwill
Ambassador Roger Moore, First Lady of Rwanda Jeannette Kagame and
others.
UNICEF Goodwill Ambassador Sir Roger Moore and his
wife Kristina Moore stand together at the launch of the Global Campaign
on Children and AIDS, at UNHQ. Behind them hangs a banner bearing
the campaign slogan and logo.
On 25 October 2005, UNICEF, UNAIDS and other partners launched the
2005 – 2010 Global Campaign on Children and AIDS: Unite for
Children, Unite Against AIDS. Worldwide, 15 million children have
lost one or both parents to AIDS. Every day, nearly 1,800 children
under 15 become HIV-positive and 1,400 die of AIDS-related illness.
Every day more than 6,000 young people aged 15-24 acquire the virus.
Yet children are missing from the global HIV/AIDS agenda. Millions
of children are missing parents, teachers, care, information, treatment
and protection – in effect, their childhoods.
The campaign intends to address children’s
needs through an integrated programme strategy called ‘The
Four Ps’: prevent mother-to-child transmission; provide paediatric
treatment to all HIV-positive children; prevent HIV infection among
young people; and protect and support all AIDS- affected children.
The campaign was simultaneously launched in multiple countries.
The global launch was held at United Nations Headquarters (UNHQ)
with the participation of children directly affected by the pandemic
as well as UN Secretary-General Kofi Annan, UNAIDS Executive Director
Peter Piot, UNICEF Executive Director Ann M. Veneman, UNICEF Goodwill
Ambassador Roger Moore, First Lady of Rwanda Jeannette Kagame and
others.
UNICEF Goodwill Ambassador Sir Roger Moore speaks
at the launch of the Global Campaign on Children and AIDS, at UNHQ.
Banners bearing the campaign slogan and logo are prominent. On 25
October 2005, UNICEF, UNAIDS and other partners launched the 2005
– 2010 Global Campaign on Children and AIDS: Unite for Children,
Unite Against AIDS. Worldwide, 15 million children have lost one
or both parents to AIDS. Every day, nearly 1,800 children under
15 become HIV-positive and 1,400 die of AIDS-related illness. Every
day more than 6,000 young people aged 15-24 acquire the virus. Yet
children are missing from the global HIV/AIDS agenda. Millions of
children are missing parents, teachers, care, information, treatment
and protection – in effect, their childhoods.
The campaign intends to address children’s
needs through an integrated programme strategy called ‘The
Four Ps’: prevent mother-to-child transmission; provide paediatric
treatment to all HIV-positive children; prevent HIV infection among
young people; and protect and support all AIDS- affected children.
The campaign was multaneously launched in multiple countries. The
global launch was held at United Nations Headquarters UNHQ)
with the participation of children directly affected by the pandemic
as well as UN Secretary-General Kofi Annan, UNAIDS Executive Director
Peter Piot, UNICEF Executive Director Ann M. Veneman, UNICEF Goodwill
Ambassador Roger Moore, First Lady of Rwanda Jeannette Kagame and
others.
On 27 October, (left-right) UNICEF Goodwill Ambassador Sir Roger
Moore, UNICEF Goodwill Ambassador Whoopi Goldberg and the Muppet
Kami stand together at UNICEF House. (Kami, a Sesame Workshop character,
appears regularly on the South African co-production of Sesame Street
called Takalani Sesame, as a furry five-year-old, HIV-positive girl
orphaned by AIDS, who confronts issues related to HIV-positive children
in a way that three- to seven-year-olds can understand.) They are
participating in the unveiling of the winning poster of an international
advertising competition to promote the Global Campaign on Children
and AIDS. The competition was co- sponsored by the international
media company Clear Channel Outdoor and UNICEF. In addition to the
campaign logo and slogan, the poster depicts achild’s drawing
of two graves, marked by crosses, and a girl, with the words ‘Mommy,
Daddy, me’. It was created by Bester Burke, a South African
ad agency. On 25 October 2005, UNICEF, UNAIDS and other partners
launched the 2005 – 2010 Global Campaign on Children and AIDS:
Unite for Children, Unite Against AIDS. Worldwide, 15 million children
have lost one or both parents to AIDS. Every day, nearly 1,800 children
under 15 become HIV-positive and 1,400 die of AIDS-related illness.
Every day more than 6,000 young people aged 15-24 acquire the virus.
Yet children are missing from the global HIV/AIDS agenda. Millions
of children are missing parents, teachers, care, information, treatment
and protection – in effect, their childhoods. The campaign
intends to address children’s needs through an integrated
programme strategy called ‘The Four Ps’: prevent mother-to-child
transmission; provide paediatric treatment to all HIV-positive children;
prevent HIV infection among young people; and protect and support
all AIDS- affected children. The campaign was simultaneously launched
in multiple countries. The global launch was held at United Nations
Headquarters (UNHQ) with the participation of children directly
affected by the pandemic as well as UN Secretary-General Kofi Annan,
UNAIDS Executive Director Peter Piot, UNICEF Executive Director
Ann M. Veneman, UNICEF Goodwill Ambassador Roger Moore, First Lady
of Rwanda Jeannette Kagame and others.
To pass comment on this story go to Sir
Roger's official forum here
Pictures Credit to SUSAN MARKISZ UNICEF HEADQUARTERS
|
|
