Roger Moore Official Site

Sir Roger lends his support to IKEA, Oct. 16, 2003

INTRODUCING A BEAR THAT GIVES A LOT MORE THAN A HUG

Sir Roger Moore lends his support to IKEA's current fundraising initiative for UNICEF . IKEA and UNICEF aim to help raise over 3 million US dollars through sales of the soft toy Brum Bear to help children affected by armed conflicts in Angola and Uganda.

UNICEF Goodwill Ambassador Sir Roger Moore has officially launched UNICEF and IKEA’s new fundraising initiative for children affected by conflict in Africa. IKEA has supported UNICEF programmes around the world for more than ten years.

Brum Bear, on sale since August 2003, is available in all IKEA stores in 22 countries worldwide. Sir Roger has been joined by the Communication Manager and Children’s Ombudsman for IKEA worldwide and the Executive Director UNICEF UK, to discuss IKEA and UNICEF’s ongoing global relationship and their current project Brum Bear.

Play for Life - Le Jeu, c'est la Vie

Sir Roger Moore laughs with his wife Kiki	Sir Roger Moore with the soft toy Brum Bear *wearing a...tuxedo!*

The competition

What do you think Sir Roger Moore might have been saying to his wife Christina in the above picture to the left? Your comment on what you thing Roger is saying can be either funny, or insightful to the needs of desperate children worldwide. Have some fun and help draw awareness to the Brum Bear fund-raising by e-mailing in your idea of what you think Roger is saying. The judged best comment will appear in a speech bubble with the person's name.

Sir Roger and his wife Kristina are giving their support to IKEA fund raising initiative for UNICEF in which it is hoped to raise €3 million through sales of Brum Bears to help children in war-torn Angola and Uganda.

All acceptable suggestions will be displayed here on Sir Roger's official website .

Please e-mail your suggestions in to feedback@sirrogermoore.com.

To raise €3 million through sales of Brum Bears

So far we have had ....

"These fairground games are too easy - I win every time!", Ben Globe, Thu, 6 Nov 2003

"I rather have a brum bear for a leading lady than Grace Jones", Jan Kuiper, Tue, 4 Nov 2003

"Darling Kiki, you have the warmest Heart; but the coldest hands!", Cindy Womack, Fri, 24 Oct 2003

"Darling, I am very happy to give these toys to the needy children, but do you think that we can play with them when we take a bath? Darling, maybe we can keep just one.", Aurea E. Padilla, Tue, 21 Oct 2003

"Are you quite sure this is all of them? I'd hate to leave with a bear behind!", David Morefield, Tue, 21 Oct 2003

"Fear not, darling, I'm not giving you a 'brum' steer - I'm merely 'bearing' my heart!", Richard Luke, Tue, 21 Oct 2003

"I never had toys like this in Clapham or when I acted Sir Ivanhoe; You're a real knight now Darling, as you won't ever win an Oscar for being The Saint, the teddy is nicer to look at", Charles Paulin, Mon, 20 Oct 2003

"Kiki, it's not the quantity of bears I get to hold, it's the quality - you're my most important bear!" Christopher Moore, Mon, 20 Oct 2003

"It is for putting in your bath my dear!!!", Pierre, Sun 19/10/2003

"Oh, My God ! I didn't have enough room to put all these bears", LieutaudA@aol.com, Sun 19/10/2003

"So many teddies but so little time for a rest", Noel Viviani, Sun 19/10/2003

"Ohh!!! Now isn't that a chock full of bears!!!", Ejl7@aol.com, Sun 19/10/2003

"You see Dear, this is what you get when you get knighted!", Leenyling@aol.com, Sun 19/10/2003

"That is not the teddy bear Ohh!!!", Peter Field, Sun 19/10/2003

"I have never held so many bear brum’s before" !, Pauline, 19/10/2003

"Bearing up to UNICEF", Claire Steed, Sun 19/10/2003

"The bear facts on children in need", Matt Dunn, Sun 19/10/2003

"Barely given the chance of life", Al Tunn, Sun 19/10/2003

"They always said I could barely act !!!!!", Pat Smith, Sun 19/10/2003

"What animal do you look like when you get into the bath ? A little bear" ! Sean, Sun 19/10/2003

Please e-mail your suggestions in to feedback@sirrogermoore.com

IKEA stores around the globe are donating $2.00 from the sale of each $6.99 BRUM soft toy teddy bear - perfect for hugging - to benefit children living in Angola and Uganda.

"A teddy bear is a symbol for playfulness and security, and through the sale of the IKEA BRUM teddy bear we can help play a positive role in the lives of many children, making it possible for them to be exposed to constructive, healthy, and fun play-oriented activities through UNICEF's valuable programs," said John Zurcher, Environment and Social Responsibility Manager, IKEA U.S. "At IKEA we know how important it is to enable children all over the world to grow up in a carefree and nurturing environment."

Created by IKEA designers Ivar Ledang and Nanna Ivarsson, the IKEA soft toy BRUM teddy bear is part of the new IKEA PS collection for children, which is available for purchase at IKEA stores. The IKEA BRUM bear has flexible arms and legs that bring the cute playfellow to life. A child can use his or her imagination to make the bear sit, stand, walk, wave, nod, take a nap, or give a big bear hug.

Sir Roger Moore supports IKEA and UNICEF to raise £2 million

Sir Roger Moore, recently knighted for his work as Goodwill Ambassador for UNICEF,hosted a press conference to support IKEA’s current fund raising initiative for UNICEF.

Check out the IKEA global website - UNICEF.org - The press release about Sir Roger launching UNICEF-IKEA initiative.

Sir Roger Moore was joined by Marianne Barner, Communication Manager and Children’s Ombudsman for IKEA worldwide and David Bull, End their current project BRUM Bear. The initiative aims to raise £2 million euros through sales of the soxecutive Director UNICEF UK, discussed IKEA and UNICEF’s ongoing global relationship aft toy BRUM Bear to help children affected by armed conflicts in Angola and Uganda.

BRUM Bear, on sale since August 2003, is available in all IKEA stores in 22 countries worldwide. For each BRUM Bear brought (£5.00) UNICEF will receive £1.50.

The UK is the third top selling country of BRUM Bear with an outstanding 9.8% of worldwide sales.

BRUM Bear sales from all 22 Countries currently stands at £149,421 which equates to €296,421 raised for UNICEF already!

If sales continue for the following ten months IKEA is set to raise an astounding £2 million.