UNICEF and Clear Channel set global poster
challenge
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UNICEF and Clear Channel are setting a
creative challenge to advertising agencies and creatives around the
world to produce a global outdoor advertising campaign for UNICEF.
The brief is to design a poster campaign to raise awareness of the
impact of HIV/AIDS on the world's children and young
people.
The competition http://www.posterchallenge.com/ is open to
creative talent in advertising agencies throughout the world, with a
closing date of 18 April 2005. The winning creative will run in
August 2005 and appear on Clear Channel billboard and street
furniture panels, across more than 50 countries spread over five
continents.
Clear Channel will give $5000 to the winning
entrant plus a further donation of $5000 to UNICEF. Judges will
include Sir Roger Moore, UNICEF Goodwill Ambassador; and Lord
Puttnam, UNICEF UK Chairman.
Sir Roger Moore, UNICEF Goodwill
Ambassador said, "The world's two billion children and adolescents
are at the centre of the HIV/AIDS crisis. Today, more than half of
all new infections strike people under the age of 25. Success in
responding depends upon massively stepped up and immediate support
from governments and the international community. This global ad
campaign will play an important part in helping UNICEF raise
worldwide awareness of this massive, growing and long-term
crisis."
Roger Parry, Chief Executive Officer of Clear
Channel International said, "The winner of this creative competition
will see their work for UNICEF displayed on billboards and street
furniture poster sites in over 50 countries worldwide, reaching
audiences in towns and cities 24 hours a day. The judges will be
looking for an ad that will successfully inform a global audience of
UNICEF's work with HIV/AIDS and young people."
Entrants
should log onto www.posterchallenge.com for full judging details,
application forms and details of entry costs.
Commenting on
the participation of Clear Channel Independent (Pty) Ltd, Clear
Channel's joint venture partnership on the African Continent, the
CEO, Barry Sayer, expressed his delight that advertising agencies in
Africa will also be given the opportunity to test their creative
mettle against the best in the world in the pursuit of
such a
noble cause.
[30 Jan 2005 15:03]
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