The Rose d’Or Charity
Award 2004

The first Rose d’Or Charity Award - winner
Sir Peter Ustinov, one of the world’s most respected actors,
sadly passed away at the age of 82 at the end of March.
His loss has been met with great sorrow by the Rose d’Or
Team. Sir Peter Ustinov had been committed to the needs
of UNICEF for more than 30 years, using his fame to fight
for a better world. As a tribute to Sir Peter Ustinov, other
Goodwill Ambassadors attended the Bal de la Rose d’Or, including
Sir Roger Moore.
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Sir Roger Moore, Harry Belafonte,
Shane Richie, Nana Mouskouri and Christopher Lee were
among the stars at Golden Rose Awards ceremony.
The gala event was dedicated to
raising funds for UNICEF Switzerland.
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The proceeds from the Bal de la Rose d'Or were donated
to UNICEF. These funds will go directly into education programmes
designed to stop the circumcision of young girls in Africa.
Currently they occur at a frightening rate of one every
15 minutes.
Shashi Tharoor, under-secretary for the United Nations,
called for UNICEF's Public Service Announcements (PSAs)
to be aired more widely by commercial television channels
worldwide. He added that education through the media is
vital to UNICEF: "This need not be at odds with their quest
for ratings and we want to talk directly with TV channels
to get our educational films shown more often." For the
past 60 years, celebrities have offered their support to
UNICEF as Goodwill Ambassadors.
The actor Danny Kaye was the first to embrace the cause
in 1954, and has been followed by legends such as Audrey
Hepburn, Roger Moore and the German television presenter
Nina Ruge.
The ambassadors use their name and fame to highlight
UNICEF projects and lend their voice to the children of
the world.
These projects operate in a total of 158 countries
to develop health, nutrition and education, particularly
for girls. A key achievement has been to contribute to the
virtual eradication of polio, as a result of which the child
mortality rate of under-fiveyear- olds has been reduced
by one third in 60 countries.
