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Gordon Glick, the United Committee's Corporate Relations Manager from 1996 to 2001, spent a considerable amount of time with Roger and besides being a fan of the actor, he is also a fan of the man.


Roger Moore launches the UNICEF / HSBC fundraising partnership which aims to raise over £100,000 by asking people to take their left-over European currency to any HSBC branch in the UK

"I've known Roger for six of his ten years with UNICEF and I have travelled with him throughout the world on fund-raising and awareness field trips. Roger devotes half of his waking hours to UNICEF, which is formidable, and he gives his all so freely and with such passion. He's unbelievably committed and supports us whenever he possibly can; and if it means him getting on a plane and flying to eastern Europe, a financial conference in Zurich, or London - he's always there".

Does Roger's career and standing assist in his work? After all, when on field trips many of the young children he visits and spends time with do not know who he is - not that it matters to them, as just to have someone listen and help is wonderful. The very good thing about being an actor with some sort of celebrity, Roger pointed out, is that you can knock on people's doors and they say 'come in'. I've been to quite a few presidential palaces and, after we've gone through the whole thing about Bond, I start stressing the need of the children - if they're not aware, then I make them aware!

Gordon Glick elaborated:

"Through our national committee offices in countries of the developed world, such as the London office, we raise funds or try to highlight the issues important to UNICEF and I'm sure you can appreciate just how valuable Roger is in both of those.Most people with money are of a certain generation, and a generation that grew up with Roger as the Saint or James Bond, and as such, Roger can really twist an arm or two. Whereas I might struggle to raise a modest amount of funds through say a meeting with an international bank, Roger will come along with me and suddenly we'll have a major deal on the table. When we organize a trip and get Roger to commit to go, that trip will have a number of objectives - to raise the profile of the programmes in the communities we visit - and Roger will get a meeting with the president or vice-president, or members of the Cabinet most valuable to us in terms of the success of the programme; and they all come out to meet him. UNICEF has links with governments at that level, but it's difficult for us to get a meeting with the president. I Was just in Ghana for instance. Roger shows up and we have a presidential motorcade and one-on-one meetings. Whilst they're thrilled to meet Roger and 'James Bond' we then begin to promote our agenda".

No matter how remote a community is, in most cases they will know Roger Moore. Many know him as James Bond, but in Morocco, when we visited, they knew him only as the Saint which I found amazing! But within those countries and communities, Roger will raise UNICEF's profile with the public too, and that's so important.


Roger Moore serves Kiwanis International as honorary chairman of its campaign to virtually eliminate iodine deficiency disorders
There are four campaigns in particular with which Roger has become heavily involved. First, the Sheraton Checkout for Children Campaign has raised in its five years to date more than $5 million dollars. (The money is raised by a voluntary $ 1- or local equivalent - contribution from each hotel room booking being donated to UNICEF.) Roger launched the campaign in London and has since recorded numerous promotional videos and attended dozens of their meetings to help motivate their staff. He signs solicitation letters for UNICEF and goes on field trips, with a video crew, to film exactly what the money raised is doing and he feeds that back.

Another programme in which he has been heavily involved is the British Airways appeal, Change for Good, where passengers can donate their foreign currency leftovers on board the aeroplane. He was instrumental in its launch and continues to attend receptions or photo shoots, as well as filming in-flight video appeals. The campaign has raised in excess of £10 million to date.

The Kiwanis are a world-wide service organization rather like the Rotary Club. They are committed to raising $ 75 million for IDD (iodine deficiency disorder), which Roger is particularly passionate about. He has literally travelled all over the world drumming up support. The fourth campaign is one which is currently in the works, with the Financial Times Stock Exchange in London. It is a revolutionary project involving businesses which demonstrate good corporate social responsibility. Roger has been totally behind it and has joined the managing director of FTSE on several site visits to gain first-hand experience and observe the work of UNICEF, and how the FTSE project can help it continue.

Roger's speech on recieving the Kiwanis World Service Medal and learn more about the devastating affects of iodine deficiency disorders. You can also donate online to make a difference!

"I am also asked to do a lot of after-dinner speeches at fund-raising events", commented Roger.


Roger has also been a leading light in the Kiwanis campaign
"I tell the assembled what I've seen, my involvement with UNICEF, how Audrey Hephurn became involved and how other people like Peter Ustinov, Liv Ullman, Vanessa Redgrave, Richard Attenborough and Harry Belafonte became involved. I've listened to all of them speak with equal passion. Once you've seen a child that is unnecessarily dying... once you've smelt the flesh of children in burns units in hospitals ... once you've seen children who are blind because of lack of vitamin A ... once you've seen them absolutely scraggy with arms as big as your fingers, you cannot help but be moved, and speak with exactly the same passion that hooked me".

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