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Our story of the month: August 2004

Jammin' Bond!

© Photo: Terry O'Neill - Sir Roger Official Website

You can't get a more exclusive gig than this - Roger Moore on a private jet.

When Roger tickles the ivories, the audience cries out for Moore!

The 007 movie star was on the payroll of fashion house Fabergé at the time this photograph was snapped in the mid-Seventies.

He was taken on a promotional tour to endorse the aftershave no self-respecting Seventies man could do without - Brut.

Roger, who was playing James Bond at the time, was accompanied on the jaunt by George Barrie (1), Fabergé President. The two pals flew between venues in George's private jet, which was kitted out with its own keyboard, bar and bedroom.

Say, Roger, your keyboard skills are absolutely Fabergé!

Photographer Terry O'Neill was invited along. He recalls: "We flew all around Europe. This picture was taken on the way to Denmark.

George and Roger were both big jazz fans. Roger plays the piano and George is on melodica here, so as they flew between venues they'd have these jam sessions. Roger was having a whale of a time."

Roger Moore with Cary Grant. In addition to the heavy use of celebrity endorsers, G. Barrie brought Cary Grant onto Fabergé's board of directors

(1) George Barrie was the owner and chief executive of Fabergé, the perfume and hair care company. He was a pioneer in using celebrities to pitch products.He achieved international success with Brut.He successfully deployed endorsers including Joe Namath, Roger Moore, Farrah Fawcett and Muhammad Ali to peddle Fabergé brands.

Read our previous stories of the month

August - September - October - November - December 2003

January - February - March - April - May - June - July 2004

 

 

 
 
 

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